During one of our conversations last week, my son Economic
Sphere applied an idea he had learned some years ago in a basic marketing
class. For any product, you have lovers, haters, and swingers. You don’t need
to spend resources marketing to the lovers, because they’re already buying. You
don’t need to spend resources marketing to the haters, because they’re still
not going to buy. So you spend your resources marketing to the swingers, who
can be persuaded to buy. But there’s a right way and a wrong way.
The wrong way is to defend yourself against the reasons the
haters use for hating your product. Identify why the lovers love your product—and
then amplify those reasons.
This principle could be applied to “marketing” the ideas of
conservatism (the northern hemisphere of the Spherical Model). This is going to
be one of those times when, later I’ll think, “Why didn’t I think to say this at
the right moment?” There will be better sales lines than I come up with, but I
thought I’d do a little exercise, identifying the reasons for loving
civilization, freedom, and prosperity, or at least finding simple, direct ways
of stating the principles.
Political Freedom
· The choice isn’t between the tyranny of chaos
and the tyranny of despotism; the real choice is between tyranny and freedom. I
reject tyranny and choose limited representative government, where we the
people are free to govern ourselves.
· I don’t want some faraway bureaucrat deciding
that educational fairness means equal outcomes. That’s just holding my child
(and most children) back to the level of the slowest learner. Real educational
equality should be providing the best opportunity for each child to reach his
potential. I don’t know how to reach that goal for every child, but I know it’s
my responsibility to make that happen for my child. I just need government to
get out of the way so I can do my job.
· Life, liberty, and the pursuit of happiness
(i.e., how we live our lives, make a living, make life choices) are the basic God-given
rights. We don’t need government to grant them; we just need to be vigilant to
keep government from usurping more power than we the people have granted.
· The federal government has a few basic purposes
(spelled out in the Preamble to the Constitution). Anything else, and the
people are going to be better at doing it than government—always. Just look at
the evidence; you know that’s true.
· Government isn’t capable of caring; government
is only power. If government is claiming to care, it is lying in order to claim
more power than you granted. Beware.
Economic Freedom
· I’m a better expert at what is the best way to
spend my money than some faraway bureaucratic “expert,” because I know what I
need and want.
· We’re born naked, impoverished, and
inexperienced. It is by growth, hard work, and gaining in expertise that we try
to overcome this condition throughout our life. We are born with the right to
life, the right to live free (not enslaved), and the right to pursue our own
path to overcome the naked, impoverished state. If someone’s telling you they
have a “right” to something that is purchasable, they’re telling you they
believe you should be enslaved to provide it for them. Do the translation so
you won’t be enslaved.
· Wealth doesn’t come from government; wealth is
the accumulated results of work. We earn it, and it represents our lives. You
take our money, and that is putting us in servitude.
· Austerity
is when people have opportunities and income taken from them; it isn’t
government cutting back on programs it has no business involving itself in in
the first place. In fact, government “austerity” leaves more resources in the
private sector, so people can use them in abundance. That’s a good thing.
· You want the most prosperous country in the
history of the world—perpetually? Follow the Constitution. It works every time
it’s tried.
Civilization
· Art, literature, and technological innovation
thrive in the civilized world; these all degrade in a savage world where
licentiousness replaces God-given freedom and willing obedience to God’s law.
· Which is better: a world where you follow God’s
law to respect the life, liberty, and property of others, or the savage world
where the biggest and strongest take from those who are weaker? It’s amazing
how much better off all of us are when we willingly govern ourselves with moral
principles.
· Families, with married mother and father raising
their own children in a loving, protecting home, is the key to civilization.
Those of us who have experienced good families know it. Those who haven’t
experienced it know there’s a hole we have to struggle to fill. There’s no
substitute for loving moms and dads. And government is a particularly poor
substitute.
· Civilized people will give freely from their
surplus wealth and time to help shore up people going through hard times. We
believe in caring for the less fortunate. But care has to be something given
freely from a loving people; there’s no caring in coercion. Charitable giving
is best done through churches and local charities, as close to the needy as
possible, to meet the root needs.
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